Founder & Vision

A Note from Christian Kiefer, Founder of Wellbeings

A career shaped by a search for purpose, a belief in deeply personal care, and a vision to make high-quality wellness more human, accessible and enduring.

"We work from the heart "

A Founder’s Note

Wellness with purpose, delivered from the heart.

My path into wellness did not begin in a spa. It began with the realisation that success without purpose was not enough. In my twenties, I stepped away from industrial sales in Germany, trained as a wellness practitioner, and began working aboard luxury cruise ships. Those years taught me that wellbeing is not measured by possessions, but by health, connection and the way people feel in our care.

After studying spa management in Miami and moving to the UAE, I had the privilege of learning from some of hospitality’s most respected brands. Yet one principle stayed constant: people should never feel like a transaction. Every guest arrives with a different story, and every experience should be personal, thoughtful and delivered from the heart.

Wellbeings was created from that belief. We bring together traditional healing wisdom, modern therapeutic practices and the standards of exceptional hospitality to create experiences that support the mind, body and spirit. Our ambition is not simply to provide treatments. It is to create spaces where people can pause, reconnect and leave feeling meaningfully better.

As we grow, our commitment remains the same: ethical choices, responsible partnerships, consistent quality and wellness that is accessible without losing its soul.

Thank you for allowing us to be part of your wellbeing journey.

Christian Kiefer
Founder, Wellbeings Holistic Healing

The Inspiring Journey of Christian Kiefer, CEO & Founder of Spa Wellness Project Management

Founder in conversation

The journey behind a more human approach to wellness.

Watch Christian Kiefer share the experiences, values and sense of purpose that shaped his journey in hospitality wellness and inspired the vision behind Wellbeings.

“Wellness becomes meaningful when every guest feels seen, understood and genuinely cared for.”

The Journey

From a search for purpose to a regional wellness vision.

A concise timeline based on Christian Kiefer’s published interviews and professional profiles.

The Beginning

Choosing Purpose

Christian moved away from an established industrial-sales career in Germany and trained as a wellness practitioner, pursuing work that felt more connected to people and purpose.

Global Foundations

Learning at Sea

Working with Steiner Leisure aboard luxury cruise ships developed his understanding of service, resilience, multicultural teams and wellness operations at scale.

Professional Growth

Spa Management in Miami

Formal spa-management study in Miami supported his progression from hands-on wellness practice into leadership and commercial spa operations.

The UAE Chapter

Luxury Hospitality Leadership

Roles with Emaar, St. Regis and Starwood Middle East helped shape an approach where service quality, personalisation and the complete guest journey are inseparable.

Regional Scale

Building Spa Operations

As group chief executive at Dreamworks Spa, he helped expand the operator from a small portfolio into more than 20 hotel-spa locations before the 2020 transition.

The Vision Today

Creating Wellbeings

Through Spa Wellness Project Management, Rayya Wellness and Wellbeings Holistic Healing, Christian continues to build ethical, personalised and commercially sustainable wellness experiences.

The Philosophy

Four principles behind the Wellbeings experience.

These principles translate Christian’s public vision into a clear promise for guests, teams and hospitality partners.

01

Human First

Every guest is treated as a person, never a transaction. Care begins by listening and understanding what each individual needs.

02

Personal by Design

There is no one-size-fits-all wellness journey. Treatments and experiences should adapt to the guest, the property and the moment.

03

Wisdom Meets Innovation

Traditional healing practices are thoughtfully combined with modern therapeutic knowledge and carefully selected innovation.

04

Responsible Growth

Quality, ethical choices, sustainability and long-term partnerships are central to building wellness experiences that endure.

Recognition & Leadership

A voice in the evolution of hospitality wellness.

Christian’s work has been recognised through industry awards, judging roles, interviews and speaking engagements focused on purposeful, integrative and commercially sustainable wellness.

Best Innovator

World Spa & Wellness Convention, Dubai — 2024

Top 40 Hospitality Heavyweights

Hotel & Catering Middle East — 2025

Industry Judge

World Spa & Wellness Awards, London — 2025

Speaker & Contributor

Hospitality, spa and future-wellness forums across the region

Founder FAQ

Clear answers about the founder and the vision.

Who is Christian Kiefer?

Christian Kiefer is a hospitality wellness entrepreneur and the CEO and founder of Spa Wellness Project Management. His portfolio includes Wellbeings Holistic Healing and Rayya Wellness.

Wellbeings grew from a belief that wellness should be personal, ethical and delivered with genuine care. Its approach combines traditional healing, modern therapeutic practices and luxury hospitality standards.

His published career story includes industrial sales in Germany, wellness-practitioner training, spa operations aboard luxury cruise ships, spa-management study in Miami, and senior hospitality wellness roles in the UAE.

Wellbeings is designed around holistic, personalised care for the mind, body and spirit, with an emphasis on quality, responsible partnerships and experiences that help guests reconnect with themselves.

Continue the Journey

Discover wellness created with intention.

Explore Wellbeings treatments and locations across the UAE, each designed to offer personalised care in an exceptional hospitality setting.

Experience Wellbeings

for the First Time

ENJOY

50% OFF

your first spa treatment

and discover a sanctuary of holistic wellbeing. 

Send us a message